Mobile AB Testing 101

The Marketer’s Guide to Understanding Split Tests
The Marketer's Guide to Understanding Split Tests

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Make data-driven decisions through AB testing.

As a marketer, taking risks is a familiar but sometimes uncomfortable part of the job. What’s the best way to minimize the impact of those risky decisions, perform stronger than your competitors and show an ROI from your marketing efforts? We suggest making data-driven decisions through AB testing.

By basing your decisions on data instead of intuition, you will produce more successful marketing campaigns. AB testing is a great way to take small risks, learn what resonates with your users, improve conversion rates.  

In this white paper, you will learn:

  • The basics of mobile AB testing

  • Steps to running your first mobile AB test

  • Best practices for implementing AB tests
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