As a mobile developer, analytics are without a doubt one of the most important tools to help you launch your app. Not only do analytics help you understand the early performance of your app, but they also provide the context necessary to guide future product developments and optimize your marketing efforts.
When you’re launching your mobile app into the market, it is critical to have a plan in place for monitoring your analytics. Understanding your app’s performance within the first weeks of its life will enable you to make strategic decisions related to product development and marketing campaigns, such as paid user acquisition.
Preparation will ensure you are set up for success from the beginning. Read this whitepaper to understand the most important metrics at game launch including user retention, engagement and revenue metrics.