Mobile apps hold great promise for businesses that are looking for anchors for driving loyalty and lifetime value. Get your customer to download the app and presumably you’ll be more “sticky” as your app icon will hold a coveted position on your customers’ mobile home screens. Repeat business will come more easily. Brand engagement will improve. Lifetime value will naturally and organically see a lift. Right?
In this whitepaper, we dive into the five primary lessons we’ve learned from the thousands of developers who have built thousands of apps (some of most heavily used apps in the App Store and Google Play).
So check out our tips to kickstart your engagement and monetization strategy.